Walgreen Co.

Client: The Jel Sert Co., West Chicago, IL
Product(s) Promoted: Milk Flavoring Straws
Distribution: Walgreens, Wal-Mart and Target
Number of Stores: 80% placement
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 13" x 19"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Cadbury 4-ounce bars
Distribution: Offered to Wal-Mart, Target, Walgreens, CVS, other key customers
Number of Stores: 3,500
Production Run Quantity: 10,500
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 10" x 14" x 1"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Bengay Patch
Distribution: Walgreens
Number of Stores: 5,461
Production Run Quantity: 3,200
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 16" x 6"
Weight: 4.5 lbs.
Budget Category (U.S.): Less than $5

Client: Puig Beauty USA, New York, NY
Product(s) Promoted: Fragrance
Distribution: Drugstores
Number of Stores: 5,600
Production Run Quantity: 5,600
Introduction: February 2007
Intended Duration: 2 months
Dimensions (H x W x D): 42" x 24" x 17"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Active International, Pearl River, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?