Tyson Foods, Inc.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Sara Lee Canada, Cambridge, Ontario
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec
Size of Run: 1,000
Comments: All of Sara Lee's shoe care products are grouped in this merchandiser. Gravity-feed product chutes make shopping easy and keep the display looking clean and organized.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Sara Lee Hosiery, Winston-Salem, N.C.
Size of Run: 4,500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Personal Products and Accessories: Apparel and Sewing
Comments: An unconventional tilt to the product trays and layered curves designed to simulate the shape of a woman's legs help to give this display its unique look and grab attention at retail.

Client: Sara Lee Household & Body Care-USA, Exton, Pa.
Size of Run: 500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Peapod's 'cyber-merchandising' may help marketers hone promotions

Patent: Des. 417,801
Issued: Dec. 21, 1999
Inventor: Eric Robert, Summerfield, N.C.
Assignee: SSara Lee Corp., Winston-Salem N.C.
The ornamental design for a hosiery display, as shown and described.

An Alphabet Soup of Opportunity in Supermarkets

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.