Little L'eggs Floorstand
Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Sara Lee Hosiery, Winston-Salem, N.C.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Size of Run: 13,500
Comments: The goal was to create a jazzy look that would attract kids and parents. The client says there was a 30% increase in sales after the floorstand was introduced at retail.
