Toy "R" Us

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: OfficeMax, Office Depot, CompUSA, Toys "R" Us, Staples, Meijer, Fred Meyer
Number of Stores: 3,860
Production Run Quantity: 4,300
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300

Client: K'nex Industries, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 460
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 86" x 36" x 40"
Weight: 50 lbs.
Budget Category (U.S.): $501 - $550
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

Client: K'nex, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 600
Production Run Quantity: 575
Introduction: October 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 36" x 294" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 9,950
Introduction: November 2006
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100