Sears

Cosmetic company: Mana Products Inc.
Products: Black Opal cosmetics and skincare products
Introduction: October 1996
P-O-P company: Dauman Displays Inc., New York
Distribution: Sears department stores
Construction/Materials: Unit consists of three sections -- skincare glorifier modules, makeup modules and a six-tier lipstick tower module with tester caddy. Made of hand-fabricated acrylic, silkscreening, a vacuum-formed tower and injection-molded boxes.

Bridgestone Dueler APT Display
Producer: U.S. Display Group Inc., Tullahoma, TN

Advertiser: Sears, Chicago
Producer: MCA, Massillon, Ohio
Objective: To provide cross-merchandising opportunities for retailers to promote car batteries in a different department than automotive. This was accomplished by putting display in an actual freezer in appliance department, pointing out batteries' ability to start cars in cold weather and reminding consumers about promotion.