Sears

Client: Sears, Roebuck and Co., Hoffman Estates, Ill.
Products Promoted: Loose screwdrivers and punch chisels
Objective: To showcase loose, smaller-size hand tools in a minimal space while maintaining product organization. The large graphic panels clearly identify each item and describe the tool's characteristics.
Introduction: April 1998
Construction/Materials: Sheet metal, wire, plastic
P-O-P Company: FHc, Chicago

Client: Sherwin-Williams, Cleveland
Products Promoted: All lines in Sears paint department
Objective: To develop a signage system that works on multiple types of existing store fixtures, can be installed in any length run and can accept different-size graphics.
Introduction: July 1998
Construction/Materials: Extruded PVC, injection-molded ABS
P-O-P Company: Cormark, Rosemont, Ill.

Product: Craftsman table saw accessories
P-O-P company: FHc, Chicago
Distribution: Sears, Roebuck and Co. hardware departments
Introduction: May 1998
Duration: Permanent
Construction: 20-gauge wire (frame), powder-coated sheet metal (panels)
In order to ensure that the key benefits of its guide for table saws are explained clearly to customers in Sears stores, Vermont-American Tool is shipping a three-sided spinner display with the table saw tools in the retailer's Craftsman private-label program.

Cosmetic Company: Dana Perfumes, a division of Renaissance Cosmetics Inc., New York
Product: Shades by NaVy
Objective: To launch a new fragrance by NaVy that appeals to 14- to 24-year-old women with a brand image and fragrance that is cool, confident, casual and stylish.
Distribution: Sears, mass merchants (Wal-Mart, Kmart, Target) and drugstores
Introduction: February 1998 (trial-size displays); March 1998 (launch displays with basic stock)
P-O-P Company: Myden Industries, New York

Product: Nature's Own water softening crystals
Number of displays: 2,500
P-O-P companies: Harbauer Bruce Design Ltd. (design), Chicago; Williams Industries (manufacture), Shelbyville, Ind.
Distribution: Sears stores, hardware stores and home centers
Introduction: March 1997
Duration: Permanent
Construction: Static cling vinyl with aqueous coating; four-color offset printing