Sears

Retailer: Kmart
Location: Chicago

Client: Kmart (Sears Holdings), Chicago
Product(s) Promoted: Bulk Fountains, Bag Assortments, Snaps, Sparklers, Tray Assortments and Party Popper Assortments
Distribution: Kmart, Sears Hardware, Weis Market, Giant Food, Mills Fleet & Farm, Wegman's, Price Chopper, Acme Fresh Markets, VG's, Bigg's and Longs Drugs
Number of Stores: 1,600
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: Two months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 125 lbs.

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy, Sears, Circuit City, Regional Accounts
Number of Stores: 1,740
Production Run Quantity: 1,740
Introduction: November 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 27" x 31" x 43"
Weight: 100 lbs.
Budget Category (U.S.): $201 - $250