Brand: Sears
Client: Sears, Roebuck & Co.
Producer: Harbor Industries, Grand Haven, MI
Marketing objectives:
To create a flexible fixture that could be used as a promotional unit throughout the store. During the development cycle, we focused on the end of the unit's useful life. The entire unit is recyclable, with the exception of the casters. The unit is steel, aluminum and ABS plastic. We went as far as including the recycle code on the injection-molded shelves.
How did the program's design meet these objectives?
