Procter & Gamble (P&G)

Client: Procter & Gamble, Fayetteville, AR
Product(s) Promoted: Bounty (Mach 6) Extra Soft 12 rolls paper towels
Distribution: Sam's Club
Number of Stores: 600
Production Run Quantity: 620
Introduction: 1/24/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 15" x 27" x 0"
Weight: 3 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Saatchi & Saatchi X, Springdale, AR

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl and Olay Tone Rehab Foundation, Blast Flipstick Lip Color, Lash Blast 24Hr Mascara
Distribution: Target - National Hot Spot Distribution
Number of Stores: 1,660
Production Run Quantity: 1,660
Introduction: 12/25/11
Intended Duration: 3 months
Dimensions (H x W x D): 13" x 46" x 8"
Weight: 10 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24 Hour Mascara & Liner
Distribution: Walgreens, National distribution
Number of Stores: 6,962
Production Run Quantity: 6,962
Introduction: 11/28/11
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 36" x 14"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Car Product Line
Distribution: Walmart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 4/1/12
Intended Duration: 8 months
Dimensions (H x W x D): 4" x 48" x 3"
Weight: 8 lbs.
Budget Category (U.S.) $101 - $150 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Product Line, especially spring scents
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 2/26/12
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 85" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.) $201 - $250 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC