Procter & Gamble (P&G)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Gillette Fusion ProGlide Styler
Distribution: Walmart
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/12
Intended Duration: 6 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 6 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Mechtronics Corporation, Beacon, NY

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Product Line, featuring Holiday Scents
Distribution: Walmart
Number of Stores: 2,457
Production Run Quantity: 2,500
Introduction: 11/28/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 85" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.) $201 - $250 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Procter & Gamble, Fayetteville, AR
Product(s) Promoted: Olay Regnerist Wrinkle Revolution Complex
Distribution: Sam's Club
Number of Stores: 300
Production Run Quantity: 300
Introduction: 4/25/12
Intended Duration: 10 weeks
Dimensions (H x W x D): 9" x 20" x 18"
Weight: 11 lbs.
Budget Category (U.S.) $301 - $350 (display only)
Entrant: Saatchi & Saatchi X, Springdale, AR

Client: Procter & Gamble, Fayetteville, AR
Product(s) Promoted: Bounty (Mach 6) Extra Soft 12 rolls paper towels
Distribution: Sam's Club
Number of Stores: 600
Production Run Quantity: 620
Introduction: 1/24/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 15" x 27" x 0"
Weight: 3 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Saatchi & Saatchi X, Springdale, AR