For cough and cold season, Ahold Delhaize's Hannaford united OTC brands from manufacturers including Procter & Gamble and Johnson & Johnson alongside Ahold's CareOne private label on a quarter-pallet display.
ShopRite tied in to Procter & Gamble's Nov. 25 brandSaver FSI event with a half-page feature in its Nov. 23/25 circular promising Price Plus Club loyalty cardholders a branded piggy bank from MSG Sports & Entertainment’s Christmas Spectacular Starring the Radio City Rockettes with the $30 purchase of products from P&G brands.
