For cough and cold season, Ahold Delhaize's Hannaford united OTC brands from manufacturers including Procter & Gamble and Johnson & Johnson alongside Ahold's CareOne private label on a quarter-pallet display.
Dollar General indirectly tied in to Procter & Gamble's Nov. 25 brandSaver FSI event with features in its concurrent circular dangling digital coupons for P&G brands.
