Procter & Gamble (P&G)

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper

Client: Gillette/Paper Mate
Producer: R.P. Creative Sales Inc.

Product: Sherwin Williams Co. Dutch Boy Renaissance paint
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Introduction: March 1993
Distribution: Home centers and mass merchants
Number of displays: 500
Duration: Permanent
Construction: Rotationally molded plastic
The paint-chip display is designed for countertop use and plugs into a standard wall socket.

Patent: 5,237,766
Issued: Aug. 24, 1993
Inventor: Ray M. Mikolay, Lake Zurich, Ill.
Assignee: Thomas A. Schutz Co., Morton Grove, Ill.

Client: The Iams Co.
Producer: Streater Marketing Systems
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: The system merchandises 10 cases of individual product in addition to more than 47 full cases displayed in the lower sections. It was created from sections of blow-molded plastic, allowing the unit to expand or contract to meet the present and future needs of retailers.

Streater Marketing Systems
The lams Co.
Metal/Wire: Floorstands

Stout Marketing
Brown & Williamson Tobacco Corp.
Metal/Wire: Signs