PepsiCo

Client: Texaco (Star Mart convenience stores), Houston
Products Promoted: Pepsi fountain drinks
Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: PepsiCo., Somers, N.Y.
Products Promoted: Pepsi soft drinks
Objective: To increase brand awareness and Pepsi cooler sales by creating a billboard-like visual effect. The Globe Glide guarantees that bottles are always perfectly fronted and faced. The graphic label inserts retain brand presence even when the product is sold out.
Introduction: March 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Client: Pepsi Cola Co., Purchase, N.Y.
Distribution: Supermarkets
Size of Run: 4,500
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The client wanted an in-store lobby/end aisle display for supermarkets that would capitalize on the Halloween season and fit into the desired haunted house theme of the larger overall display area.

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To give Pepsi a proprietary look that attracts consumers and increases sales.
Introduction: February 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This basewrap was used in a promotion for a NASCAR race to leverage Pepsi's official stature as a NASCAR corporate partner.
Introduction: June 1998
Construction/Materials: Cardstock with a film lamination
P-O-P Company: Proprint Services Inc., Toronto

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This piece enables the client to offer the visibility and brand-building power of neon signage at a much reduced cost.
Introduction: January 1998
Construction/Materials: Aluminum, plastic, polycarbonate, vinyls and fiberoptic pegs
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.