PepsiCo

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To supply high-quality menuboards that help Pepsi "lock in" long-term business in food and beverage service chains.
Construction/Materials: Aluminum, plastic, polycarbonate and vinyls
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.

TLP
Frito-Lay Inc.
Comments: The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.