Nestle-Purina

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.

Client: Nestle Canada Inc., Toronto
Products Promoted: Stouffer's A La Carte and Nestle Bundled Meal Solutions
Objective: To provide a destination for its new product launch -- A La Carte -- and to create bundled meal solutions for time-pressed shoppers.
Introduction: November 1997; March 1998
Construction/Materials: Wood, metal, laminate
P-O-P Company: HMG Worldwide In-Store Marketing Inc., New York

Client: Nestle, Solon, Ohio
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Frozen, Fresh and Refrigerated Foods

Candy and Snack Merchandising Explode at the Point-of-Sale

Client: Ralston Purina
P-O-P company: DCI Marketing, Milwaukee

This bottom-line technology is breaking new ground in retail and other applications

Client: Ralston Purina
Products Promoted: Purina Nutrient Management
P-O-P Company: Fontastik Inc., Kansas City, Mo.
Distribution: Supermarkets
Material: 3M Scotchprint process; 3M White Marking Film 8660 and 3M Overlaminate 8945
Introduction: February 1995