Nestle-Purina

Peapod's 'cyber-merchandising' may help marketers hone promotions

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.