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Molson Coors Beverage Co.

  • Coors Signage

    Coors Signage

  • Coors Turns 'Silver'

  • Molson Neon Sign

    Retailer: Independent convenience store
    Location: Lyndonville, NY
    Molson Neon Sign

  • Miller Lite Illuminated Bottle Cap Sign

    Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
    Introduction: April 2006
    Product(s) Promoted: Miller Lite Beer
    Distribution: Off-premise locations, primarily convenience stores
    Intended Length of Use: 3-5 years
    Size of Run: 642
    Dimensions (H x D x W): 23" x 23" x 5.5"
    Weight: 7 lbs.
    Producer: Everbrite LLC, Greenfield, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite Illuminated Bottle Cap Sign

  • Coors Light Silver Bullet Train Display

    Client: Coors Brewing Co., Golden, CO
    Introduction: May 2006
    Product(s) Promoted: Coors Light
    Distribution: Supermarkets
    Intended Length of Use: Temporary
    Size of Run: 2,858
    Dimensions (H x D x W): 5' x 4' x 3'
    Weight: 20 lbs.
    Producer: The Integer Group, Lakewood, CO

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Coors Light Silver Bullet Train Display

  • Miller Lite/MGD Holiday Globe

    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Introduction: September 2005
    Product(s) Promoted: Miller Lite and Genuine Draft Beers
    Distribution: Nationwide
    Intended Length of Use: 2 months
    Size of Run: 2,315
    Dimensions (H x D x W): 2' x 2' x 2'
    Weight: 2 lbs.
    Producer: Baird Display, Milwaukee, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite/MGD Holiday Globe

  • Miller Lite Bike Week Neon

    Client: Madden Communications/Miller Brewing Co. & Upshot, Chicago, IL
    Introduction: May 2006
    Product(s) Promoted: Miller Lite Beer
    Distribution: On-premise accounts nationwide
    Intended Length of Use: 3 to 5 years
    Size of Run: 350
    Dimensions (H x D x W): 35" x 6" x 42"
    Weight: 41 lbs.
    Producer: Everbrite LLC, Greenfield, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite Bike Week Neon

  • Miller Lite Fiber Optic Surfer Sign

    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Introduction: September 2005
    Product(s) Promoted: Miller Lite Beer
    Distribution: Taverns, bars, restaurants in beach locations, United States
    Intended Length of Use: 3 to 5 years
    Size of Run: 429
    Dimensions (H x D x W): 10" x 3.5" x 22"
    Producer: Array, Toronto, ON

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite Fiber Optic Surfer Sign

  • Coors Light Snake Banner

    Client: Coors Brewing Co., Golden, CO
    Introduction: June 2005
    Product(s) Promoted: Coors Light beer
    Distribution: C-stores and independents
    Intended Length of Use: 6 to 8 weeks
    Size of Run: 387
    Dimensions (H x D x W): 12" x .5" x 79"
    Weight: 1.6 lbs.
    Producer: The Integer Group, Lakewood, CO

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Coors Light Snake Banner

  • Coors Light Prestige Neon Sign

    Client: Integer Group for Coors, Lakewood, CO
    Introduction: March 2006
    Product(s) Promoted: Coors Light Beer
    Distribution: Off-premise retail, primarily warehouse club stores
    Intended Length of Use: 2 years
    Size of Run: 1,135, with subsequent rerun of 283
    Dimensions (H x D x W): 23" x 7.4" x 56"
    Weight: 22 Ibs.
    Producer: Everbrite LLC, Greenfield, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Coors Light Prestige Neon Sign
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