Molson Coors Beverage Co.

Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light
Distribution: C-stores and independents
Intended Length of Use: 6 to 12 weeks
Size of Run: 160
Dimensions (H x D x W): 37" x 3/8" x 24"
Weight: 4 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Miller Lite beer
Distribution: Supermarkets and on-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 1,055
Dimensions (H x D x W): 31.25" x 4" x 73.5"
Weight: 67 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Miller Lite Beer and their Racing Team
Distribution: Nationwide
Intended Length of Use: 3 months
Size of Run: 592
Dimensions (H x D x W): 3'1" x 1'3" x 3'10"
Weight: 4 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite Beer
Distribution: Taverns, bars, restaurants
Intended Length of Use: 3 to 5 years
Size of Run: 1,741
Dimensions (H x D x W): 16" x 2" x 20"
Producer: Array, Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite beer
Distribution: On-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 737
Dimensions (H x D x W): 12" x 3.25" x 26"
Weight: 7 lbs.
Producer: Saitech International Inc., Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Retailer: Publix
Location: Orlando, FL

Retailer: Kroger
Location: Cincinnati

Retailer: bigg's
Location: Cincinnati