Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?