Molson Coors Beverage Co.

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Lite on Tap
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 458
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 27" x 26" x 5"
Weight: 21 lbs.
Budget Category (U.S.): $201 - $250

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite on Tap
Distribution: Bars and restaurants nationwide
Production Run Quantity: 35,000
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 12" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: California
Number of Stores: Not available
Production Run Quantity: 427
Introduction: April 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 42" x 43" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $401 - $450

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Production Run Quantity: 1,880
Introduction: May 2007
Intended Duration: 3 years
Dimensions (H x W x D): 8" x 36" x 7"
Weight: 8 lbs.
Budget Category (U.S.): $101 - $150
Producer: Hankscraft Inc., Reedsburg, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: South Florida
Number of Stores: 325
Production Run Quantity: 325
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 27" x 40" x 4"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250

Retailer: Wal-Mart
Location: Cincinnati

Retailer: bigg's
Location: Cincinnati

Retailer: Dominick's
Location: Chicago