Mars, Inc.

Product: Snickers candy bars
Number of displays: 60,000 floorstand shippers; 25,000 power wings
Distribution: Convenience stores
Introduction: December 1997
Duration: Temporary
Construction: Corrugated; litho label
More than seven million instant-win prizes were offered in Snickers candy bars displayed in floorstands and power wings.

Patent: 5,706,978
Issued: Jan. 13, 1998
Inventors: William S. Spamer, Roswell; J. Marshall Suttles, Elberton; Dennis E. Parham, Kennesaw; James Douglas Whiten, Kennesaw, all of Ga.
Assignee: The Mead Corp., Dayton, Ohio

Marketer: M&M/Mars, Hackettstown, N.J.
Objective: To display a specified assorted mix of top selling M&M/Mars single bar/packages. It is space efficient, yet provides premium accessibility/visibility of the product mix.
Construction: Litho label mounted on corrugatedIntroduced: May 1997
Producer: Container Graphics & Display, Villa Park, Ill.

Product: Kraft Original Jet-Puffed Marshmallows
P-O-P company: Pride Container Co., Chicago
Distribution: Supermarkets
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Favorite Brands has expanded the display options for its Kraft Original Jet-Puffed Marshmallows and Starmallows brands by producing a prepacked corrugated display with seasonal- and holiday-themed headers.