Mars, Inc.

Retailer: Tom Thumb
Metro Area: Pensacola, FL

Retailer: Tom Thumb
Metro Area: Pensacola, FL

Retailer: Tom Thumb
Metro Area: Pensacola, FL

Retailer: Tom Thumb
Metro Area: Pensacola, FL

P-O-P Times' monthly poll of product marketers

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: 21 specially colored M&M's
Distribution: Party City National Stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 72" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15