Mars, Inc.

Retailer: Walgreens
Location: San Francisco

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Multi-brand
Distribution: All Lowe's Stores
Number of Stores: 1,557
Production Run Quantity: 311,400
Introduction: 4/1/08
Intended Duration: 6 months
Dimensions (H x W): 9" x 25"
Budget Category (U.S.): Less than $5 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: GlaxoSmithKline Consumer Healthcare, Moon Township, PA
Product(s) Promoted: BC Headache Powder
Distribution: Southeast US Food Retailers (Kroger, Associated Grocers, Food Lion, etc.)
Number of Stores: 15,000
Production Run Quantity: 15,000
Introduction: 10/1/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 57" x 14" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $101-$150 (includes product)

Client: Safeway, Pleasanton, CA
Product(s) Promoted: Frozen and Dairy Foods
Distribution: Safeway Stores
Number of Stores: 1,600
Production Run Quantity: 3,424
Introduction: 6/1/07
Intended Duration: 5 weeks
Dimensions (H x W x D): 28" x 22" x 0"
Weight: 2 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration