Mars, Inc.

Retailer: Walgreens
Location: San Francisco

Client: GlaxoSmithKline Consumer Healthcare, Moon Township, PA
Product(s) Promoted: BC Headache Powder
Distribution: Southeast US Food Retailers (Kroger, Associated Grocers, Food Lion, etc.)
Number of Stores: 15,000
Production Run Quantity: 15,000
Introduction: 10/1/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 57" x 14" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $101-$150 (includes product)

Client: Safeway, Pleasanton, CA
Product(s) Promoted: Frozen and Dairy Foods
Distribution: Safeway Stores
Number of Stores: 1,600
Production Run Quantity: 3,424
Introduction: 6/1/07
Intended Duration: 5 weeks
Dimensions (H x W x D): 28" x 22" x 0"
Weight: 2 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Foster's Wine Estates Americas, Napa, CA
Product(s) Promoted: The Little Penguin wine
Distribution: National liquor and grocery stores
Number of Stores: 460
Production Run Quantity: 500
Introduction: 9/15/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 87" x 37" x 12"
Weight: 11 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Mars Snackfoods LLC, Hackettstown, NJ
Product(s) Promoted: Mars Filler Bars: Snickers, Milky Way, 3 Musketeer
Distribution: National
Number of Stores: Unknown
Production Run Quantity: 3,000
Introduction: 1/25/07
Intended Duration: 1 year
Dimensions (H x W x D): 5" x 15" x 15"
Weight: 2 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration