Mars Inc.

Client: Abbott Laboratories/Ross Products, Columbus, OH
Product(s) Promoted: PediaSure-Nutripals, Huggies, Johnson's, Disney, The First Years, Pampers, Safety First
Distribution: Wal-Mart
Number of Stores: Wal-Mart Event Stores: 2,334. Wal-Mart Non-Event Stores: 1,129
Production Run Quantity: Corrugate Display: 3,463; Resource Books: 763,308
Introduction: February 2007
Intended Duration: Baby Days: one week. Event Day: Feb. 3, 2007
Dimensions (H x W x D): 54" x 16" x 12"
Weight: 14 lbs.

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: 21 specially colored M&M's
Distribution: Party City National Stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 72" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Ross Products Division, Abbott Laboratories, Columbus, OH
Product(s) Promoted: Ensure Creamy Milk Chocolate and Strawberries & Cream
Distribution: Associated Grocers, A&P, Hy-Vee, Meijer, Spartan, Marsh, Food City, AWG, Roundy's, Weis Market, Giant, Giant Eagle, Bashas, UWG, Stater Bros., Schnucks, Minyards, Brookshire, H-E-B, Albertsons, Bi-Lo, Brunos, Food Lion, Harris Teeter, Ingles, Kroger, Lowes Foods, Piggly Wiggly
Number of Stores: 16,897
Production Run Quantity: 16,897
Introduction: April 2007

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Retailer: CVS
Location: Atlanta