Lowe's

As part of its in-store Holoroom concept, Lowe’s is testing a “Holoroom How To” concept shop in a Framingham, MA, store that uses a VR headset to help train shoppers on completing DIY home improvement projects such as tiling a shower. 

Whirlpool cause campaign with Susan G. Komen helps retailers connect with consumers and see sales lift

Online juggernaut Amazon is reportedly looking at AR and VR technology to sell home products, according to a story in The New York Times.