Lowe's

Online juggernaut Amazon is reportedly looking at AR and VR technology to sell home products, according to a story in The New York Times.

Partnering with Google’s Tango platform, Lowe’s is testing augmented reality as an in-store navigation assistant on Tango-enabled phones and devices. 

As part of its in-store Holoroom concept, Lowe’s is testing a “Holoroom How To” concept shop in a Framingham, MA, store that uses a VR headset to help train shoppers on completing DIY home improvement projects such as tiling a shower.