Lowe's

New Dimensions Research Corp.
Lowe's Home Improvement Warehouse
Comments: This triangular spinning sign was created to help organize Lowe's Garden Center departments. It can stand up to wind gusts without falling over -- it simply spins -- and the three-sided graphic panel guarantees that the appropriate message is always visible. The unit is created using fabricated, telescoping steel poles on a powder-coated base, extruded vacuum-formed ABS graphic card, screenprinted ABS sheet and three-color line art.

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

Client: PPG Architectural Finishes Inc., Pittsburgh, Pa.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Marketing Objective: This new concept in paint merchandising put themed brochures on the sides of the color pallet to give the consumer design ideas and color combinations from which to choose. This concept convinced Lowe's Home Centers to take the Olympic brand over two other leading national paint brands.

P-O-P company: Design Master Displays
Client: Lowe's Home Improvement Warehouses
Product: Home safety education information
Released: May 1995
The interactive kiosk uses touch-screen technology to allow customers to access safety topics such as child safety, senior safety, pet safety, poison prevention and home security. It's part of an effort by Lowe's Home Safety Council to help reduce home accidents each year. The programming features easy instructions, color graphics, animation, video footage, narration and music.