Lowe's

Retail Category: Home Centers & Hardware Stores
Display Type: Retail - Account Specific/Category Management Displays
Client: Imperial Home Decor Group
Producer: AG Industries, Cleveland
Size of Run: 640
Comments: This exclusive Laura Ashley wallpaper merchandising system for Lowe's home centers showcases all products in the line, promotes brand awareness and keeps product organized. A unique design of the sample fins enables cross-merchandising of Laura Ashley wallpaper, paint and carpet.

Product: Wallpaper program
Number of displays: 400
P-O-P company: CDA Industries Inc., Toronto
Distribution: Lowe's stores
Introduction: January 2001
Duration: Permanent
Construction: Hardwood, wire
Display set-up: IHDG service representatives
The new Decorating Solutions line of wallpapers and borders from Imperial Home Decor Group features products and fixtures that are customized to the retailer's specific needs.

Client: GE Appliance Division, Louisville, Ky.
Distribution: Lowe's, The Home Depot and others
Size of Run: 500
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Home and Garden: Household Appliances

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

Client: Imperial Home Decor Group, Cleveland
Producer: AC Industries, Cleveland
Comments: This floor display was developed for Lowe's home center stores to help customers in their decision-making process. It has been so effective that Lowe's plans to expand this brand's presence in its stores.