Lowe's

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

Client: Imperial Home Decor Group, Cleveland
Producer: AC Industries, Cleveland
Comments: This floor display was developed for Lowe's home center stores to help customers in their decision-making process. It has been so effective that Lowe's plans to expand this brand's presence in its stores.

New Dimensions Research Corp.
Lowe's Home Improvement Warehouse
Comments: This triangular spinning sign was created to help organize Lowe's Garden Center departments. It can stand up to wind gusts without falling over -- it simply spins -- and the three-sided graphic panel guarantees that the appropriate message is always visible. The unit is created using fabricated, telescoping steel poles on a powder-coated base, extruded vacuum-formed ABS graphic card, screenprinted ABS sheet and three-color line art.

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?