Lowe's

Product: Duct tape
Number of displays: 1,500
Producer: Packaging Corp. of America, Ashland, Ohio
Distribution: Lowe's home center stores
Introduction: August 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Henkel's merchandising team
Comments: Consumers were stealing the corrugated Lowe's car off this duct tape display.

Client: MasterBrand Cabinets Inc., Jasper, Ind.
Introduction: June 6, 2003
Distribution: Lowe's stores
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Duration: Permanent
Size of Run: 175
Dimensions (H x W x D): 8'3" x 5' x 2'3"
Weight: 400 lb.
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004