Lowe's

Client: The Stanley Works, New Britain, Conn.
Number of displays: 1,000
Construction: MDF base, heavy-duty casters, steel, screenprinted graphics
Distribution: Lowe's home improvement stores
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Lowe's Cos., Wilkesboro, N.C.
Introduction: October 2001
Number of displays: 500 (program is ongoing)
Construction: Fusion maple melamine wood finish with painted wood crown molding accents, kydex rubber base, high intensity halogen spotlights
Distribution: Lowe's home improvement stores
P-O-P company: Array, Chattanooga, Tenn.

Client: Lowe's Cos., Wilkesboro, N.C.
Introduction: October 2001
Number of displays: 500 (program is ongoing)
Construction: Fusion maple melamine wood finish with painted wood crown molding accents, kydex rubber base, high intensity halogen spotlights
Distribution: Lowe's home improvement stores
P-O-P company: Array, Chattanooga, Tenn.

Client: Lowe's Companies Inc., Wilkesboro, N.C.
Producer: Array Marketing Group, Los Angeles, American Manufacturing division
Comments: When Lowe's decided to move some general hardware items to higher-traffic areas, these permanent displays became a showcase area for brands such as Baldwin, Belwith, Liberty and many others.

Product: Grass seed
Number of signage systems: 700
P-O-P company: Showtime Enterprises, Paulsboro, N.J.
Distribution: Lowe's Home Improvement Warehouse stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Screenprinted on Coroplast
Display set-up: Retail staff
Pennington Seed's icon-based signage system indicates the water, traffic and sun tolerances featured by each seed type, and the good, better and best Pennington product for those specific conditions.

Retail Category: Home Centers & Hardware Stores
Display Type: Retail - Account Specific/Category Management Displays
Client: Imperial Home Decor Group
Producer: AG Industries, Cleveland
Size of Run: 640
Comments: This exclusive Laura Ashley wallpaper merchandising system for Lowe's home centers showcases all products in the line, promotes brand awareness and keeps product organized. A unique design of the sample fins enables cross-merchandising of Laura Ashley wallpaper, paint and carpet.