Lowe's

Retailer: Tom Thumb
Metro Area: Pensacola, FL

Client: Valley Forge Flag Co., Wyomissing, PA
Product(s) Promoted: American Flags
Distribution: Lowe's Stores
Number of Stores: 650
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 4 months
Dimensions (H x W x D): 57" x 48" x 40"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wagner Spray Tech, Plymouth, MN
Product(s) Promoted: Airless Sprayers and Accessories
Distribution: Home Depot, Lowe's, Tractor Supply Co., Ace Hardware
Number of Stores: 60
Production Run Quantity: 60
Introduction: April 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 120" x 64" x 36"
Weight: 120 lbs.
Budget Category (U.S.): $701 - $750

Client: Aearo Technologies, Indianapolis, IN
Product(s) Promoted: Safety glasses
Distribution: Lowe's stores
Number of Stores: 1,250
Production Run Quantity: 1,250
Introduction: February 2006
Intended Duration: 2 years
Dimensions (H x W x D): 74" x 24" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $201 - $250
Producer: TPH Global Solutions, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Innovative Marketing Solutions Inc., Schaumburg, IL
Product(s) Promoted: Olympic Interior Stains
Distribution: Lowe's Stores
Number of Stores: 1,150
Production Run Quantity: 1,200
Introduction: March 2006
Intended Duration: 5 years
Dimensions (H x W x D): 44" x 48" x 22"
Weight: 210 lbs.
Budget Category (U.S.): Greater than $1,001

Client: RSI Home Products, Anaheim, CA
Product(s) Promoted: Semi-Custom Bath Cabinetry
Distribution: Lowe's Stores
Number of Stores: 247
Production Run Quantity: 250
Introduction: January 2006
Intended Duration: 3 years
Dimensions (H x W x D): 96" x 96" x 28"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: RSI Home Products, Anaheim, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?