L'Oreal

Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales.

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.