Nearly eight months after first launching loyalty program “Obsessie” with L’Oreal USA’s Essie and five months after its re-launch, CVS/pharmacy is taking to its circular to further promote the program.
More than a year after launching its hair color loyalty program for ExtraCare members, CVS/pharmacy took to its Nov. 25 circular to let shoppers know the program will officially reset on Jan. 1, 2019.