Kroger

Retailer: Kroger
Location: Atlanta

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Curel Life's Stages Moisturizers
Distribution: Supermarket and Mass Cosmetics Merchants - Kroger; Ulta
Number of Stores: 602
Production Run Quantity: 4,800
Introduction: 2/11/08
Intended Duration: 1-2 months
Dimensions (H x W x D): 12" x 18" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NJ

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Design of the Times 2008 Contest Declaration

Client: Symantec Corp./Arc Worldwide, Cupertino, CA
Product(s) Promoted: Norton Internet Security and Norton AntiVirus
Distribution: OfficeMax and Fry's
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/28/08
Intended Duration: 3 months
Dimensions (H x W x D): 61" x 30" x 28"
Weight: 30 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Rapid Displays, Union City, CA

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Disinfecting Wipes
Distribution: All Kroger and affiliates, Giant Eagle, Stater Bros.
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: 3/18/08
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 18" x 20"
Weight: 59 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2008 Contest Declaration