Kraft Heinz Co.

Candy and Snack Merchandising Explode at the Point-of-Sale

Marketer: Nabisco Inc., Parsippany, N.J.
Objective: To develop a perimeter display placement strategy that was incremental to the usual display placement in the cookie and cracker aisle.
Number of Displays: 4,500
Construction: Slotted metal tubing frames; die-cut Coroplast panels; powder coated and screen printed mitered base with black bumper and levelers; sheet metal shelves and knife brackets; extruded price channels with double-sided tape; wire grid side panels
Introduced: January 1997

Client: Nabisco
Producer: F.O. Phoenix/Conocraft, McAfee, N.J.
Category: Metal/Wire - Confectionery/Snacks
Intended Length of Use: 1 year
Production Run: 2,600
Unit Cost Range: $100-$250

Client: Nabisco Inc.
P-O-P company: Oxford Innovations Div. of Tim-Bar Corp., Hanover, Pa.

Client: Kraft Foods
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: Kraft Foods Inc.
P-O-P company: DisplayOne, Menasha Corp., Menomonee Falls, Wis.

Client: Kraft Foods Inc.
P-O-P company: Conocraft, McAfee, N.J.