Kraft Heinz Co.

Client: Kraft Foods, Northfield, Ill.
Introduction: October 2003
Number of displays: 63,900
Distribution: Supermarkets nationwide
P-O-P company: Madden Communications, Glenview, Ill.

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness