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Kraft Heinz Co.

  • Starbucks Interactive

    Client: Starbucks Coffee Co. and Kraft Foods Inc., Tarrytown, N.J.
    Introduction: April 2003
    Size of run: 1,000
    Producer: Netkey Inc., Branford, Conn.
    The Starbucks Interactive Unit teaches consumers about Starbucks coffee products. It will appear in supermarkets through early 2005.
    Starbucks Interactive
  • Starbucks Interactive Unit

    Client: Kraft Foods Inc., Coffee Division, Tarrytown, NY
    Introduction: May 1, 2003
    Distribution: Supermarkets
    Dimensions (H x W x D): 7.5" x 10" x 2.5"
    Weight: 3 lbs.
    Awards: Gold, Design of the Times 2003
    Producer: The Guild Group, White Plains, NY
    Starbucks Interactive Unit
  • Altoids Strips Counter Display

    Client: Madden Communications Inc. on behalf of Kraft Foods, Wood Dale, IL
    Introduction: April 15, 2003
    Dimensions (H x W x D): 11" x 7" x 7"
    Weight: 2-1/2 lbs.
    Number of displays: 30,000
    Construction: 18-gauge stamped steel with a metal channel, powder-coated silver, rubber feet, styrene
    Distribution: Drugstores, supermarkets and c-stores
    Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
    Producer: Henschel-Steinau Inc., Englewood, NJ
    Altoids Strips Counter Display
  • Grey Poupon Floor Display

    Client: Madden Communications on behalf of Kraft Foods, Wood Dale, IL
    Introduction: March 1, 2003
    Distribution: Supermarkets
    Dimensions (H x W x D): 60" x 28" x 19"
    Weight: 35 lbs.
    Producer: Henschel-Steinau Inc., Englewood, NJ
    Grey Poupon Floor Display
  • Nabisco New Items Rack

    Client: Madden Communications, Wood Dale, IL
    Introduction: February 1, 2003
    Distribution: Supermarkets
    Dimensions (H x W x D): 66" x 26 1/4" x 28"
    Weight: 40 lbs.
    Producer: Henschel-Steinau Inc., Englewood, NJ
    Nabisco New Items Rack
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