Keurig Dr. Pepper

Client: Dr Pepper/Seven Up Inc., Plano, TexasIntroduction: November 2002
Construction: Corrugated, static cling vinyl
Distribution: Supermarkets, mass merchants
P-O-P company: 141 Communicator, Chicago
Comments: The "Smile and Say Canada Dry" contest invited consumers to enter a family photo to win $5,000. P-O-P included pole signs, static clings and corrugated displays.

Product: Dr Pepper 20-ounce bottles
Number of displays: 3,000
P-O-P company: What's the Big Idea?, Plano, Texas
Distribution: Convenience stores
Introduction: May 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Dr Pepper bottlers and regional sales managers
Marketers at Dr Pepper created this ceiling tile display to get extra attention for Dr Pepper in 20-ounce bottles and to pull the product away from the mainstream merchandising pieces in convenience stores.

Cold and satisfying...