Keurig Dr. Pepper

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: February 2003
Number of displays: 5,500
Construction: Unit is clear PVC heat-sealed vinyl, screenprinted, clear suction cups; base is injection-molded ABS plastic
Distribution: Supermarkets, convenience stores
P-O-P company: Crew Design Inc., Kent, Conn.
Comments: The Downloader suction cup unit mounts to the inside of a cold vault door and gravity feeds dnL bottles from the bottom. The consumer has an unobstructed view of the bottles.

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: June 2003
Number of displays: 10,000
Construction: Case is injection-molded, high-impact styrene; inner components include LED lights, batteries, electronics on a PCB, and motion sensor
Distribution: Supermarkets, convenience stores
P-O-P company: Crew Design Inc., Kent, Conn.