J.C. Penney Co.

United Displaycraft
Skechers USA
Comments: Skechers Racetrack floor display was designed to utilize the company's new color pallet and provide a fun, new look that would be accepted by retailers. This display far exceeded its marketing goals, allowing the marketer to obtain placement at the entrances and in prime locations at all Robinsons May, Hecht's and JCPenney stores, as well as at hundreds of independent stores. The unit has been reordered several times and the marketer wants to expand the Racetrack style of displays into 2000.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Client: JCPenney Co.
Product: Health and beauty aids, cosmetics
P-O-P company: ADBOX, Hawthorne, Calif.
Distribution: JCPenney Stores
Construction: Silkscreening on e-flute corrugated
Introduction: October 1994