Home Depot

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

High-end displays show durability of company's security devices

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding Temporary
Client: Delta Faucet Co.
Producer: Inland Paperboard & Packaging, Indianapolis
Size of Run: 12,000
Comments: An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.

Client: ITW Brands, Wood Dale, Ill.
Comments: Although Home Depot stocks Paslode's pneumatic nailers, the retailer does not have adjacent shelf space available for support supplies. This display was designed to address Home Depot's desire to merchandise supporting supplies more effectively by enabling aisle placement of the fuel cells adjacent to tools that use them.
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: Thomasville Furniture Industries, Thomasville, N.C.
Producer: Cormark, Elk Grove Village, Ill.
Comments: This display was designed to establish Thomasville as a premium cabinet line at The Home Depot. It features whole kitchen solutions rather than just cabinets by presenting sample cabinet doors, hardware, wood colors, wallpaper and paint colors. End-use photography also helps consumers decide which combinations are best for them.

Client: GE Appliance Division, Louisville, Ky.
Distribution: Lowe's, The Home Depot and others
Size of Run: 500
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Home and Garden: Household Appliances

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.