Home Depot

Client: Dec Har Designs Inc., Mt. Vernon, N.Y.
Introduction: November 2002
Number of displays: 150
Construction: Melamine laminated particleboard
Distribution: EXPO Design Center (a Home Depot Co.) stores
P-O-P company: Flair Display Inc., Bronx, N.Y.
Comments: Cabinet hardware is highlighted with this display. It was designed to gain multiple placements within each store and improve the brand's presentation over generic bulk-bin displays.

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

A Q&A with Jeff Palmer of Pep Boys

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

High-end displays show durability of company's security devices

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding Temporary
Client: Delta Faucet Co.
Producer: Inland Paperboard & Packaging, Indianapolis
Size of Run: 12,000
Comments: An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.