Home Depot

Client: Black & Decker, Towson, Md.
Size of Run: 750
Production Date: October 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Comments: The Black & Decker Project Place allows the company to gain consumer attention outside the "tool corral" to reach a broader base of shoppers. The display has secured significant retail space in 1,400 Home Depot stores and single-handedly increased Black & Decker's P-O-P outreach by 45%.

Client: The Gillette Co., Boston, Mass.
Introduction: March 2002
Number of displays: 225
Construction: Metal and wood cascading shelving, plastic extrusions, injection molding
Distribution: The Home Depot stores
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Client: Royalty Carpet Mills Inc., Irvine, Calif.
Introduction: December 2001
Number of displays: 1,100
Construction: Vacuum-formed plastic, acrylic
Distribution: The Home Depot stores
P-O-P company: Display Technologies, College Point, N.Y.

Client: Dec Har Designs Inc., Mt. Vernon, N.Y.
Introduction: November 2002
Number of displays: 150
Construction: Melamine laminated particleboard
Distribution: EXPO Design Center (a Home Depot Co.) stores
P-O-P company: Flair Display Inc., Bronx, N.Y.
Comments: Cabinet hardware is highlighted with this display. It was designed to gain multiple placements within each store and improve the brand's presentation over generic bulk-bin displays.

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

A Q&A with Jeff Palmer of Pep Boys