Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co.
Client: ICI Paints, Cleveland, OH Introduction: November 1, 2002 Distribution: Hardware Stores/Home Centers Dimensions (H x W x D): 75" x 56.5" x 14" Weight: 200 lbs. Producer: Mechtronics, White Plains, NY
Client: Duracell, Boston, MA Introduction: August 1, 2002 Distribution: Hardware Stores/Home Centers Dimensions (H x W x D): 5' x 4' x 5' Weight: 320 lbs. Producer: New Dimensions Research Corp., Melville, NY
