Hershey Co.

Advertiser: Hershey Chocolate Co., Hershey, Pa.
Producer: Glover Advertising, Secaucus, N.J.
Objective: To provide a second major candy department in stores, and gain incremental sales.

Advertiser: Cadbury Beverages, Schweppes Division, Stamford, Conn.
Producer: Paul Flum Ideas, St. Louis, Mo.
Objective: To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.