Hershey Co.

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia

Clarion Promotion A Fresh Perspective
A & W Most Wanted
Cadbury Beverages

Client: Hershey Chocolate USA
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

Client: Hershey's
P-O-P companies: HMG Worldwide; In-Store Marketing Inc.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.