Hershey Co.

Client: Hershey Foods, Hershey, Pa.
Product Promoted: Twizzlers
Objective: To build brand awareness for Twizzlers by linking it to baseball with a colorful Twizzlers character. In addition, the standee served as a cost-effective, in-store anchor for consumer promotions including "The Players' Choice" sweepstakes.
Introduction: March 1998
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Oxford Innovations Div. of Tim-Bar Corp.
Hershey Foods Corp.
Comments: The unique structure of this design brought together three different trays of items that could be assembled as one floor display, or could be broken up into individual shelf or counter units.

Client: Pepsi-Cola, Somers, N.Y.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To increase Pepsi product sales. This P-O-P was a tie-in with Hershey and Doritos to present a Halloween Party theme retro to the '60s look. Designed to be flexible, it is two-sided and can be set up as a 6-foot by 10-foot walk-through house or as two units, a 10-foot-wide aisle spanner and a 6-foot-wide lobby display.

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce a new product line extension with high volume retail placement. Needed to have visual impact, be cost effective and be easy to assemble.
Construction: Corrugated board, lithographic printing
Introduced: December 1996
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce Hershey Kisses in Eastern European countries, and to continue awareness program and stimulate purchases of Hershey Kisses in Russia.
Number of Displays: 5,000 -- 2,500 Creamy and 2,500 Almond
Construction: 0.2 mm PVC sealed with masonite bottom, non-inflatable Hershey's tag printed on one-ply heavy duty PVC attached to inflatable
Introduced: August 1997
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Marketer: Hershey North America, Hershey, Pa.
Objective: To develop impactful P-O-P tie-ins with the movie debut. To increase the quantities of product in-store with versatile displays for different products.
Construction: Direct print, preprint and 4 CP litho laminated on B- and E-flute corrugated. Die cut, glue and foam tape to assemble and Kraft tubes and metal S-hooks provided for in-store assembly
Introduced: April 1997
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.