Hershey Co.

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Sour Patch Kids & Swedish Fish Chewy Candy
Distribution: Supermarkets, Mass Merchants and Convenience Stores
Number of Stores: 4,000
Production Run Quantity: 10,000
Introduction: 4/14/10
Intended Duration: 2 months
Dimensions (H x W x D): 57" x 18" x 12"
Weight: 45 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NC

Client: Cadbury, Parsippany, NJ
Product(s) Promoted: Flavor-Changing Gum
Distribution: Mass merchants
Number of Stores: 56,000
Production Run Quantity: 56,000
Introduction: 4/5/10
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 14" x 16"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: 7-Eleven Inc., Dallas, TX
Product(s) Promoted: Slurpee Collectible Cups, Slurpee Sunkist Orange Float Flavor, Big Gulp Collectible Cups, Reese's Peanut Butter Cocoa, Reese's King Size Peanut Butter Cups
Distribution: 7-Eleven stores in the United States
Number of Stores: 6,500
Production Run Quantity: 6,500
Introduction: 4/1/10
Intended Duration: 60 days
Dimensions (H x W x D): 72" x 36" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (display only)

Client: Cadbury, Parsippany, NJ
Product(s) Promoted: Halls Refresh Hard Candy
Distribution: Convenience Stores
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 6/1/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 18" x 10" x 11"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Cadbury, Parsippany, NJ
Product(s) Promoted: Flavor-Changing Gum
Distribution: Supermarkets
Number of Stores: 10,500
Production Run Quantity: 10,500
Introduction: 6/1/09
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 48" x 14" x 15"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Cadbury North America, Parsippany, NJ
Product(s) Promoted: Gum and Candy
Distribution: Speciality shops at Six Flags Theme Parks
Number of Stores: 106
Production Run Quantity: 106
Introduction: 5/28/10
Intended Duration: 2 years
Dimensions (H x W x D): 63" x 28" x 36"
Weight: 35 lbs.
Budget Category (U.S.): $851 - $900 (display only)
Producer: The Aronson Group, Englewood, NJ

Design of the Times 2010 Contest Declaration

Client: Cadbury North America, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne brands in on-the-go packaging
Distribution: Mass Merchants
Number of Stores: 7,928
Production Run Quantity: 7,928
Introduction: 4/15/10
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 9" x 30" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Design of the Times 2010 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Trident Layers Gum
Distribution: Convenience Stores and Drugstores
Number of Stores: 42,000
Production Run Quantity: 45,340
Introduction: 9/28/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 13" x 13" x 7"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Dentyne Pure Mint gums
Distribution: Supermarkets, Mass Merchants and Convenience Stores
Number of Stores: 12,000
Production Run Quantity: 25,000
Introduction: 5/3/10
Intended Duration: 2 months
Dimensions (H x W x D): 49" x 14" x 15"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NC

Design of the Times 2010 Contest Declaration