Hershey Co.

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Stride Shift Gum
Distribution: Walmart
Number of Stores: 3,500
Production Run Quantity: 18,000
Introduction: 5/3/10
Intended Duration: 2 months
Dimensions (H x W x D): 14" x 29" x 8"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NC

Design of the Times 2010 Contest Declaration

Client: Cadbury, Parsippany, NJ
Product(s) Promoted: Flavor-Changing Gum
Distribution: Convenience Stores
Number of Stores: 26,000
Production Run Quantity: 26,000
Introduction: 4/5/10
Intended Duration: 1 month
Dimensions (H x W x D): 18" x 7" x 9"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, Northbrook, IL
Product(s) Promoted: Honey Maid Graham Crackers, Jet Puff Marshmallows, Hershey Chocolate Bars
Distribution: Supermarket chains
Number of Stores: 100
Production Run Quantity: 11,500
Introduction: 5/1/10
Intended Duration: 2 weeks
Dimensions (H x W x D): 61" x 48" x 24"
Weight: 426 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Sour Patch Kids & Swedish Fish Chewy Candy
Distribution: Supermarkets, Mass Merchants and Convenience Stores
Number of Stores: 4,000
Production Run Quantity: 10,000
Introduction: 4/14/10
Intended Duration: 2 months
Dimensions (H x W x D): 57" x 18" x 12"
Weight: 45 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NC

Client: Cadbury, Parsippany, NJ
Product(s) Promoted: Flavor-Changing Gum
Distribution: Mass merchants
Number of Stores: 56,000
Production Run Quantity: 56,000
Introduction: 4/5/10
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 14" x 16"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: 7-Eleven Inc., Dallas, TX
Product(s) Promoted: Slurpee Collectible Cups, Slurpee Sunkist Orange Float Flavor, Big Gulp Collectible Cups, Reese's Peanut Butter Cocoa, Reese's King Size Peanut Butter Cups
Distribution: 7-Eleven stores in the United States
Number of Stores: 6,500
Production Run Quantity: 6,500
Introduction: 4/1/10
Intended Duration: 60 days
Dimensions (H x W x D): 72" x 36" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (display only)