Hershey Co.

Retailer: Rite Aid
Media Operator: StoreBoard Media, New York

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Trident Layers Gum
Distribution: Convenience Stores and Drugstores
Number of Stores: 42,000
Production Run Quantity: 45,340
Introduction: 9/28/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 13" x 13" x 7"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Dentyne Pure Mint gums
Distribution: Supermarkets, Mass Merchants and Convenience Stores
Number of Stores: 12,000
Production Run Quantity: 25,000
Introduction: 5/3/10
Intended Duration: 2 months
Dimensions (H x W x D): 49" x 14" x 15"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NC

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Design of the Times 2010 Contest Declaration

Client: Cadbury North America, Parsippany, NJ
Product(s) Promoted: Green & Black's 3.5 Oz. Organic Chocolate Bars
Distribution: Supermarkets
Number of Stores: 2,270
Production Run Quantity: 2,270
Introduction: 1/4/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 58" x 14" x 15"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Stride Shift Gum
Distribution: Walmart
Number of Stores: 3,500
Production Run Quantity: 18,000
Introduction: 5/3/10
Intended Duration: 2 months
Dimensions (H x W x D): 14" x 29" x 8"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NC

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Design of the Times 2010 Contest Declaration