Hearst Communications

Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.

Don't Eat These Veggies!

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.